 |
|
|
 |
22 Feb 2019
Hard Rock Hotel to bring its iconic "rock star service" to London
BY
Andrew Manns
|
The design concept for The Hard Rock London was
photo: Courtesy of Hard Rock Hotels
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop. Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.
Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.
In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.
"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."
Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.
"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."
Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.
The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
26 Apr 2024
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it has just acquired from RSG Group in a 47-club deal. In the Q1
.... more>> |
|
|
|
 |
|
25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro
.... more>> |
|
|
|
 |
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle Stimulation (EMS) equipment.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
