 |
|
|
 |
07 Feb 2019
Disney reaping rewards for park investments, says Bob Iger
BY
Luke Cloherty
|
Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks
Disney chair and CEO Bob Iger has revealed that the company’s investments into its theme parks and resorts division has paid off, with substantial increases in popularity as a result. Speaking during an earnings call, the Disney chief highlighted the various new areas the company is installing or has installed as proof of its continued ethos of investment in theme parks.
"We've been witnessing, over the last few years, a substantial increase in the popularity of our parks," he said.
"A lot of that has to do with how well they've been managed and the kind of investments that we've made, not just operationally but in expansion and the use of extremely popular IP.
"I think, particularly because of the nature of the investments, we've actually been fairly vocal and transparent about those investments.
"The two big Star Wars areas, the Toy Story Land that just opened up in Florida, the work that's going on in Hong Kong, Paris, Shanghai and Tokyo and all the great expansion and IP that we're putting in."
Iger noted also that the park is going to have to manage crowding as a result of the increased demand.
"What we're also trying to do is to use that popularity to manage the guest experience a little bit better. We know that crowding can be an issue and that when our parks are the most crowded, the guest experience is not what we would like it to be," he said.
"That popularity is going to continue and, with that, the enviable task of balancing that popularity with guest experience and price elasticity is going to come."
Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks.
"We're leveraging the popularity to obviously increase pricing and to spread demand and to get much more strategic about how we're pricing," he said.
"So the parks are still accessible but, in the highest peak periods, we're trying to basically manage the attendance so that the guest experience isn't diminished by the popularity."
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
 |
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant
.... more>> |
|
|
|
 |
|
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
![]()
Painting With Light
By combining lighting, video, scenic and architectural elements, sound and special effects we tell stories, create emotion and give your audience an experience that they will always remember.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
