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20 Nov 2018
Whisky experiences among winners of ASVA's annual awards
BY
Luke Cloherty
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Winning the top prize in the ‘Marketing’ category, the Scotch Whisky Experience, located in Edinburgh, pipped runners-up Edinburgh Dungeon and Highland Wildlife Park
photo: VisitScotland
The Scotch Whisky Experience and the Isle of Arran Distillery and Visitor Centre have been given top awards by the Association of Scottish Visitor Attractions (ASVA) at its annual conference. Winning the top prize in the marketing category, the Scotch Whisky Experience in Edinburgh, pipped runners-up Edinburgh Dungeon and its ‘Braveheart’s Revenge’ campaign and Highland Wildlife Park's #weehamish Campaign to the title.
Meanwhile, the Isle of Arran Distillery and Visitor Centre won the Best Visitor Experience award, beating runners-up the Clydeside Distillery and the Famous Grouse Experience.
Caitlin Carrick, security and visitor services duty manager at National Galleries of Scotland, won the Rising Star award, recognising her contribution to National Galleries of Scotland and the wider Scottish tourism industry. The Rising Star runners-up were Joseph Sellors, monument manager at Dumbarton Castle, and Rosie Willmot, digital marketing manager at the Scotch Whisky Experience.
ASVA chairman Douglas Walker said: “Our award winners are all setting a fantastic example by providing a truly world-class visitor experience and bringing the ‘wow’ factor to Scottish tourism.
“Going forward, the future for the visitor attractions sector in Scotland looks very bright with this wonderful pool of talent”.
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