World Leisure Jobs - National Gallery using licence to pop-up in Asia with classics...
19 Nov 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

08 Nov 2018

National Gallery using licence to pop-up in Asia with classics
BY Luke Cloherty

The gallery is set to open a new cafe under the Delicious Art moniker in Seoul, South Korea

The gallery is set to open a new cafe under the Delicious Art moniker in Seoul, South Korea
photo: Shutterstock.com

London’s National Gallery has revealed plans to open a series of pop-up "gallery cafés" across Asia, mixing famous pieces of art with a food and beverage offer.

To be operated under its Delicious Art brand, the outlets will “celebrate the excellence of high-quality food and drink and the magnificence of the gallery’s paintings”, selling fine wines, gins, chocolate and other consumables.

The first Delicious Art site is set to open in Seoul, South Korea this month, which will feature replica pieces from artists including Degas, Monet and Van Gogh, as well as art-inspired produce and National Gallery merchandise.

It will follow this up with the launch of its first pop-up store in Guangzhou, China that will feature digital installations and further replicas.

National Gallery Company buying and licensing director Judith Mather has described the move as the gallery’s response to today’s fast fashion culture and told Licensing.biz: "There is a greater consumer demand for art and heritage licensing today, and I think it’s because consumers want a product that has a heritage feel.

"The profits raised go back to a much-loved institution to maintain it for future generations, which is also a big appeal.

"The National Gallery and Delicious Art make consumers look at art with fresh eyes. It introduces consumers to the paintings."




Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
‘Surf City’ gets new sensory coastal spa
‘Surf City’ gets new sensory coastal spa   19 Nov 2018

The Waterfront Beach Resort in Huntington Beach, California, has opened a new 8,000sq ft (743sq m) Drift Spa. The spa is the latest addition at .... more>>
Video: Attractions Management News Flash 19 November 2018
Video: Attractions Management News Flash 19 November 2018   19 Nov 2018

The latest Attractions Management News Flash Video is now live! In this broadcast, is Universal Studios planning a Jurassic World attraction? .... more>>
Construction begins on Miami’s Underline linear park
Construction begins on Miami’s Underline linear park   16 Nov 2018

Work has started on the what is expected to become Miami’s next "world-class trail". Designed by landscape architecture firm James Corner Field .... more>>
St Louis Zoo reveals plans for US$80m expansion
St Louis Zoo reveals plans for US$80m expansion   16 Nov 2018

St Louis Zoo is planning to add a US$80m (€70.6m, £62.4m) expansion which would house a new breeding facility as well as new outdoor visitor .... more>>
Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

Unlocking new clientele through corporate memberships

Unlocking new clientele through corporate memberships

Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer More>>




in this issue

• 'Preventative vision' revealed for NHS
• Escape and Myzone to 'gamify' HIIT classes
• IHG opens the UK's first Kimpton hotel



World Leisure jobs




Lifeguard
Salary: Competitive salary
Location: Sunbury-on-Thames, UK
Company: Everyone Active
Leisure Assistant
Salary: £7.90- £8.45
Location: Bristol, UK
Company: Active Lifestyle Centres
Cover Duty Manager
Salary: £9.80 per hour
Location: Yate, Bristol, UK
Company: Active Lifestyle Centres
Leisure Assistant x2
Salary: £7.90- £8.45
Location: Yate, Bristol, UK
Company: Active Lifestyle Centres
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


19-20 Nov 2018

Israel Hotel Investment Summit (IHIS)

Hilton Hotel, Tel Aviv, Israel



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd