World Leisure Jobs - Cirque du Soleil set to transform face of family entertainment centres with new business venture...
19 Jun 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Jun 2018

Cirque du Soleil set to transform face of family entertainment centres with new business venture
BY Alice Davis

CREACTIVE is designed to be housed within a larger retail environment

CREACTIVE is designed to be housed within a larger retail environment

Cirque du Soleil, the world renowned acrobatic circus, is increasing its presence in the attractions industry by launching its own brand of family entertainment centre (FEC).

Parent company Cirque du Soleil Entertainment Group revealed that the iconic performance troupe inspired the design and concept of the FEC, which will offer immersive, creative and active experiences for young children and their families.

Called Creactive, it will now be rolled out to locations globally with Canadian real estate company Ivanhoé Cambridge opening the first of the FECs in September 2019 in the Greater Toronto area. Creactive is designed to be housed within a larger retail environment, and requires 2,200sq m (24,000sq ft) of space.

“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creactive.

“With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”

The FEC will expand on the typical offer, with a range of Cirque-inspired activities, including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.

A version of the concept has already seen daylight in the form of a collaboration with Club Med in Punta Cana, Dominican Republic and Opio, France.

Ivanhoé Cambridge is a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s biggest institutional fund managers and a minority shareholder in Cirque du Soleil Entertainment Group.

“We are thrilled to invest in the first Creactive centre and to work hand-in-hand with Cirque du Soleil to inspire new areas of escape with infinite possibilities,” said Claude Sirois, president of retail at Ivanhoé Cambridge.

“Creactive is perfectly aligned with our vision for the future of retail: to join forces with the right partners to offer innovative experiences for the benefits of local families and communities. This collaboration is a terrific illustration of our efforts to transform the retail experience for our discerning guests.”

Cirque du Soleil is also venturing into the theme park business with Mexican developer Grupo Vidanta to build and operate a “first-of-its-kind immersive theme park experience” in Nuevo Vallarta, Mexico.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Christo causes a stir with 20m high floating Serpentine sculpture
Christo causes a stir with 20m high floating Serpentine sculpture   19 Jun 2018

Environmental artist Christo has completed his latest mammoth temporary structure: a 20m stack of barrels floating in Hyde Park’s Serpentine Lake. .... more>>
Construction begins on Michael Maltzan Architecture's vast Inuit Art Centre
Construction begins on Michael Maltzan Architecture's vast Inuit Art Centre   19 Jun 2018

Ground has broken on a new museum in Winnipeg that will be the largest single gallery space in the world devoted to Inuit art, culture, and history. .... more>>
Kelly Hoppen designs 22,000sq ft nature-inspired spa for Celebrity Cruises
Kelly Hoppen designs 22,000sq ft nature-inspired spa for Celebrity Cruises   19 Jun 2018

Celebrity Cruises has unveiled its new The Spa on Celebrity Edge, a 22,000sq ft holistic spa inspired by nature and designed by Kelly Hoppen, who also .... more>>
Origami-inspired 'AquaLagoon' opens at Disney and Center Parcs' nature village
Origami-inspired 'AquaLagoon' opens at Disney and Center Parcs' nature village   18 Jun 2018

The star attraction at Disney and Center Parcs’ new Villages Nature development outside Paris has been completed. The practice of French architect .... more>>
Company profile


SimEx-Iwerks Entertainment

SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore.

View full profile>>

Catalogue gallery


Featured Supplier

Alliance Leisure launches new training and marketing brand

Alliance Leisure launches new training and marketing brand

In response to the continued success of Alliance Leisure’s client support services, the organisation has relaunched this part of the business under a new brand. More>>




in this issue

• Growth drivers of fitness identified
• 'Fitness at Work' guidance published
• Westin to make UK debut in London



World Leisure jobs




Duty Managers
Salary: Competitive
Location: East Hertfordshire District, UK
Company: Everyone Active
Catering Assistant
Salary: Up to £8.75 per hour
Location: Bath, UK
Company: GLL
Data Compliance Officer
Salary: £22000 - £25000 per annum
Location: Kent, England, UK
Company: Mytime Active
General Manager
Salary: up to £37,000 + c20% bonus
Location: Tottenham, London, United Kingdom
Company: The Gym Group
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


18-19 Jun 2018

Sports & Leisure Forum

Radisson Blu Hotel, London Stansted, Stansted, United Kingdom



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Trends: Breaking the mould
Consumer behaviour is increasingly unpredictable. We look at how canny businesses are responding More>>
  Museums: Savage beauty
A review of the phenomenally successful Alexander McQueen show More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd