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13 Mar 2018

Norwich City FC launches ‘mini-bond’ for fans to fund £3.5m youth academy
BY Tom Walker

The proceedings from the funding push will be invested in facilities at the club’s training ground in Colney

The proceedings from the funding push will be invested in facilities at the club’s training ground in Colney
photo: Norwich City FC

Norwich City Football Club (NCFC) has launched a £3.5m Canaries mini-bond to fund a new high-performance Academy – giving supporters the chance to directly invest in the club’s future.

The money raised by the five-year bond, which has a maximum £5m threshold, will be ring-fenced to ensure it is invested in facilities at the club’s training ground in Colney.

NCFC’s managing director Steve Stone said the initiative is part of a long-term strategy to produce more home-grown players and to build a sustainable future for the club.

The bond – which is being made available through the crowdfunding platform Tifosy – will pay 5 per cent gross interest annually, with an additional 3 per cent gross in club credit.

Investors will also be paid a one-off 25 per cent bonus if the club is promoted during the lifetime of the bond. The minimum subscription is £500 with no upper limit.

Steve Stone said: “Developing the Academy is a vital part of our long-term strategy and will secure your youth set up the Elite Player Performance Plan (EPPP) Category 1 status into the foreseeable future.

“We have a firm commitment to produce more young talent to play for our first team and this work is an essential part of this.”

Tifosy – co-founded by former Chelsea and Italy star Gianluca Vialli and CEO Fausto Zanetton – has completed a number of funding drives for English football clubs. To read an interview with Gianluca Vialli and his plans for Tifosy click here for Sports Management Issue 4, 2015.



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