 |
|
|
 |
12 Mar 2018
Club W launches in Sydney to help older women “live longer, well”
BY
Tom Walker
|
Positioned as a women-only lifestyle space, the 400sq m club specifically targets older women
photo: Club W
Fitness industry veteran Tony de Leede has opened the inaugural Club W in Sydney, Australia. Positioned as a women-only lifestyle space, the 400sq m club specifically targets older women – what de Leede calls the “forgotten generation” of Baby Boomers who have never really engaged with gyms and fitness in the traditional sense.
“Club W is a modern space where women can immerse themselves in wellness and recharge, restore and connect with others," de Leede told Health Club Management. " I refer to it as a second home – a home that’s based on community and activity, and where you feel comfortable and safe.”
The AU$650,000 club opened yesterday (11 March) and is based around a wellness lounge area, where members can relax and socialise.
In addition to the social spaces; there’s also a strong focus on movement, with four virtual studios offering Move123 classes. These cover eight distinct categories – Yoga, Pilates, Stretch, Strength, Dance, Fight, Cardio and Meditation – and range in length from five to 30 minutes.
De Leede is confident that virtual is appropriate for the older Club W target market. “In the US alone, over 30 million women aged 50 years and older are online, and 59 per cent of them think they’re just as tech-savvy as their children and grandchildren,” he said.
Complementing the four virtual studios is an ‘active education’ room – a small gym space kitted out with treadmills and recumbent bikes, where four large screens at the front of the room allow members to access a pre-set schedule of Mind123 educational programmes. These videos, between three and 15 minutes in length, offer lifestyle advice on a wide variety of topics: Health, Nutrition, Self, Relationships, Wealth and Beauty.
There’s also a massage room, plus three consultation pods where local lifestyle businesses – offering services ranging from nutrition to naturopathy, life coaching to manicures – can come in and offer complimentary 20-minute appointments for members. Somadome meditation pods will also be added at a later date.
Employed hosts and volunteer ‘club ambassadors’ are employed to make members feel welcome, comfortable and to buddy them in classes.
“I wanted to create somewhere I could imagine my mum or my sister coming to get out of the house – a place that offers not only movement, but also community,” said de Leede. “Club W isn’t about being fit. It’s about living longer, well.”
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro
.... more>> |
|
|
|
 |
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
 |
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
Spivi
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention by utilizing existing wearables, equipment, and sensors in the club.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
