World Leisure Jobs - Skiing and storytelling combine with unique winter experience for Finland...
19 Jan 2019 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

14 Feb 2018

Skiing and storytelling combine with unique winter experience for Finland
BY Tom Anstey

Called “The Lost Spell”, players must go on a journey to save the Pyhä fell from the evil plans of Pakkasnoita, the Frost Witch

Called “The Lost Spell”, players must go on a journey to save the Pyhä fell from the evil plans of Pakkasnoita, the Frost Witch

One of Finland’s most popular ski resorts is combining winter sport with storytelling experiences, creating a unique escape room-style game as it seeks to attract new audiences to the snowy destination.

Working with Escape Room Helsinki, Pyhä Ski Resort has created an adventure based on the local legend of Huttu-Ukko – a mighty creature that guards the fell – with players having to explore the mountain’s slopes to solve the mystery.

Called “The Lost Spell”, players must go on a journey to save the Pyhä fell from the evil plans of Pakkasnoita, the Frost Witch, by finding Huttu-Ukko’s lost spell.

“We believe that by building stories around skiing we can introduce new people to the sport,” said Reino Tikkanen, director of marketing and digital business development at Pyhä Ski Resort.

“For us, skiing is not only a hobby. We believe it should be an adventure and last year we launched a mobile game that utilises GPS-tracking to provide content and routes that are not visual on the slope map. Now we are bringing an escape adventure to a completely new environment.”

Escape Pyhä will make its debut on 7 April, running through to 22 April. Lasting around three hours, only basic skiing skills are required to take part, according to the resort. The ski season for Pyhä started in November and runs though to May.




Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
New plans released for Sacarmento's Powerhouse Science Center
New plans released for Sacarmento's Powerhouse Science Center   18 Jan 2019

Renderings have been released for a new science centre and planetarium coming to Sacramento, California, in 2020. Dreyfuss + Blackford Architecture .... more>>
New aquarium to open in Montonegro in 2020
New aquarium to open in Montonegro in 2020   18 Jan 2019

Montenegro’s Institute of Marine Biodiversity is building an aquarium, with the new attraction to sit underneath the Marine Biodiversity Conservation .... more>>
Eddie Kemsley returns to Dreamland as CEO
Eddie Kemsley returns to Dreamland as CEO   18 Jan 2019

Dreamland – the heritage theme park in Margate, England – has confirmed the reappointment of its former chief executive officer Eddie Kemsley to the .... more>>
Canadian National Gallery CEO Marc Mayer steps down
Canadian National Gallery CEO Marc Mayer steps down   18 Jan 2019

Marc Mayer is stepping down as director and CEO of the National Gallery of Canada today to pursue new challenges, following a 10-year stint in the .... more>>
Company profile


Ridgeway Furniture Manufacturing Limited

Our commitment is to manufacture and install all products directly to clients, fully meeting and beating their expectations.

View full profile>>

Catalogue gallery


Featured Supplier

Biologique Recherche: 40 years of passion

Biologique Recherche: 40 years of passion

Biologique Recherche was founded by a family of passionate skincare experts. More>>




in this issue

• Long-term plan for NHS published
• NIHR to study role of exercise in cancer care
• Hilton unveils quayside hotel in London



World Leisure jobs




Deputy General Manager
Salary: Band 5, £25,902 - £30,097 (pro rata if part time)
Location: Rochdale, UK
Company: Link4Life
Team leaders (Wet)
Salary: Competitive salary, excellent benefits
Location: Southampton, UK
Company: Everyone Active
Assistant General Manager
Salary: Competitive salary + fantastic benefits
Location: Surrey, England, UK
Company: The Gym Group
Personal Trainer - RENT FREE
Location: Basildon, UK
Company: énergie group
Diary dates
Powered by leisurediary.com




22-24 Jan 2019

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom


28-29 Jan 2019

Facilities Management Forum

Radisson Blu Hotel, London Stansted, Stansted, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Editor’s letter: Mental health
Liz Terry shares her thoughts More>>
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd