 |
|
|
 |
14 Feb 2018
Skiing and storytelling combine with unique winter experience for Finland
BY
Tom Anstey
|
Called “The Lost Spell”, players must go on a journey to save the Pyhä fell from the evil plans of Pakkasnoita, the Frost Witch
One of Finland’s most popular ski resorts is combining winter sport with storytelling experiences, creating a unique escape room-style game as it seeks to attract new audiences to the snowy destination. Working with Escape Room Helsinki, Pyhä Ski Resort has created an adventure based on the local legend of Huttu-Ukko – a mighty creature that guards the fell – with players having to explore the mountain’s slopes to solve the mystery.
Called “The Lost Spell”, players must go on a journey to save the Pyhä fell from the evil plans of Pakkasnoita, the Frost Witch, by finding Huttu-Ukko’s lost spell.
“We believe that by building stories around skiing we can introduce new people to the sport,” said Reino Tikkanen, director of marketing and digital business development at Pyhä Ski Resort.
“For us, skiing is not only a hobby. We believe it should be an adventure and last year we launched a mobile game that utilises GPS-tracking to provide content and routes that are not visual on the slope map. Now we are bringing an escape adventure to a completely new environment.”
Escape Pyhä will make its debut on 7 April, running through to 22 April. Lasting around three hours, only basic skiing skills are required to take part, according to the resort. The ski season for Pyhä started in November and runs though to May.
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
30 Apr 2024
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from Bridges Fund Management, which will exit as a
.... more>> |
|
|
|
 |
|
01 May 2024
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain
.... more>> |
|
|
|
 |
|
27 Apr 2024
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023
.... more>> |
|
|
|
 |
|
27 Apr 2024
As part of its drive to become carbon neutral by 2030 and carbon positive by 2032, Dutch theme park Efteling has announced plans to convert its steam
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke manufacture, installation, aftersales and servicing solutions.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
