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07 Feb 2018
Lionsgate and Parques Reunidos to open Madrid attraction
BY
Lauren Heath-Jones
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Lionsgate Entertainment City will feature attractions and experiences based on The Hunger Games, Divergent and Mad Men
photo: Lionsgate
Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid. Slated to open in early 2020, Lionsgate Entertainment City will be the first Lionsgate-branded centre to open in Europe. It will feature interactive experiences and attractions, including: a location-based VR experience, 4D theatre, motion simulator, climbing wall and challenge course, based on popular Lionsgate franchises including The Hunger Games, The Divergent Series , and Mad Men.
The centre will be located in the Estación Príncipe Pío leisure complex which also includes a theatre and concert hall.
Fernando Eiroa, CEO of Parques Reunidos, said: “Parques Reunidos’ experience combined with Lionsgate’s iconic properties will allow us to create the first branded IEC of this kind in Europe.
"Visitors will be able to live through total immersion experiences via multiple virtual reality simulators and dine with Don Draper at this new exciting location.
“Parques Reunidos has a strong expansion plan for indoor Entertainment Centres (IECs), which will be open to the public year-round throughout Europe and the US.”
Jenefer Brown, senior vice president of Global Live and Location Based Entertainment, added: “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Madrid.”
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