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29 Nov 2017
MultiFit reveals ambitious three-year expansion plan, starting with the UK
BY
Deven Pamben
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Launched in 2015, there are 15 fitness studios across four Indian cities
photo: MultiFit
Indian functional fitness brand MultiFit will open its first international studio in the UK this year, kickstarting its expansion into Europe and the UAE. Dr Samir Kapoor and his partner Sally Jones-Kapoor launched the brand in 2015 and have built up a chain of 15 studios across four Indian cities: Pune, Mumbai, Delhi and Jaipur. A further 12 are under construction in Hyderabad, Salem and Mysore.
By the end of 2020, the couple aim to have 160 fitness studios across India, the UK and UAE.
In the latest issue of Health Club Management, Dr Kapoor said: “We plan to launch our first international studio in the UK before the end of the year. Sally is from the UK and understands the market well.”
In addition to strength training and functional training areas, MultiFit studios offer more than 14 classes a day, covering HIIT, yoga, looping (indoor cycling), callisthenics and intense functional interval training (iFIT), using bodyweight exercises.
Its Palaeolithic workouts are often done outdoors and involve actions that mimic those of people living in the Stone Age, such as chopping wood with an axe.
Countryside boot camps feature 48 hours of rigorous exercise in the form of cycling, swimming and trekking.
For the full interview, click here.
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