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30 Oct 2017
Chinese visitor boom helps Marriott hit 16 new resort openings in Asia Pacific during 2017
BY
Tom Walker
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Ritz-Carlton Langkawi, one of the resorts to have opened its doors this year
Marriott International is on track to achieve 16 new resort openings in the Asia Pacific region by the end of this year. The group, which is in the middle of an ambitious expansion push, said the openings are spread across seven brands and 10 countries.
A number of the new openings have a focus on wellness – such as the JW Marriott Phu Quoc Emerald Bay Resort & Spa in Vietnam; and Renaissance Pattaya Resort & Spa in Thailand. The new openings will bring the total number of Marriott-operated resorts in the region to 130.
According to a spokesperson, the new launches are a strategic move to capitalise on the surge of Chinese visitors to the region.
“These new properties will benefit from growing demand from Chinese travellers, who today are the world’s number one source of outbound travellers,” the group said in a statement.
According to figures from the China National Tourism Administration, Chinese travellers will take 700 million trips over the next five years. As incomes rise, China’s middle class is looking for higher quality products and travel experiences – such as luxury resorts which offer wellness, spa and other leisure facilities.
Earlier this year, Marriott launched a joint venture with Alibaba to help create travel experiences catering specifically for Chinese visitors.
“This is an exciting year for Marriott International in the Asia Pacific region as we deliver innovative, new ways to cater to today’s and tomorrow’s travellers,” said Peggy Fang Roe, chief sales and marketing officer for Asia Pacific.
“Our new openings demonstrate our promise to be where our guests want to be and provide them with everything they need to relax, recharge or celebrate a special milestone.”
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