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29 Sep 2017
Lionsgate and Parques Reunidos plan Times Square attraction
BY
Tom Anstey
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Lionsgate Entertainment City will sit at the heart of Times Square in New York
photo: Lionsgate
Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square. Called Lionsgate Entertainment City, the attraction will feature a number of Lionsgate IPs, with each offering visitors a number of different experiences when it opens in 2019.
A themed dining and lounge experience based on Mad Men will feature as part of the attraction, giving fans an opportunity to “step back in time and enjoy a night on the town” inspired by the show’s 1960s décor. The Hunger Games will also feature, with a flight simulator taking fans on a rescue mission through a number of key locations within the franchise. Based on John Wick: Chapter Two, a shooting ride will pit guests against some of John Wick’s assailants. A theatre – which will host a variety of live action, 4D and virtual reality experiences – is also planned.
The centre’s attractions will be complemented by branded retail and dining establishments, including a Lionsgate Café, Peeta’s Bakery and The Capitol Confectionery, along with the first-ever Lionsgate Studio Store. Rooms for private events and special programming are also part of the development.
According to Parques Reunidos, the Times Square attraction will be the first of a number of Lionsgate-branded indoor entertainment centres that the two companies are planning “for high traffic urban areas in major US and European cities”.
Parques Reunidos has already announced a similar tie up with Nickelodeon, revealing plans last year for branded FECs across Europe – the first scheduled to open in Spain later this year and another announced for the UK in 2018 among five planned projects on the continent.
“Collaborating with Lionsgate in this new project is a big milestone for our strategy to develop indoor entertainment centres in shopping malls and landmark buildings,” said Fernando Eiroa, CEO of Parques Reunidos.
“Lionsgate Entertainment City will be our sixth such property, following the five we announced in 2016 which are underway in Europe. We hope that, through this strategy, we will develop 20 other centres in the coming years and we will become a worldwide leader in this form of entertainment.”
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