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12 Sep 2017

Immersive Fear the Walking Dead attraction opens in Las Vegas
BY Tom Anstey

Stars of Fear the Walking Dead were on-hand for the attraction's launch

Stars of Fear the Walking Dead were on-hand for the attraction's launch
photo: Triotech

AMC has teamed up with multi-sensory interactive attractions provider Triotech to create a brand new attraction in Las Vegas, based on The Walking Dead spinoff Fear the Walking Dead.

Inaugurated on 29 August, ‘Fear the Walking Dead Survival’, is part of the Fremont Street Experience – a pedestrian mall and attraction in downtown Las Vegas.

Set inside a military-controlled facility, the immersive experience includes an escape game, a labyrinth, and an interactive ride. In the attraction, visitors explore the building, ‘testing their survival skills’ as they try to navigate their way out while escaping the zombie hordes.

As well as developing the attraction, Triotech has changed its operating model to become co-owner of the new Vegas attraction. Day-to-day operations will be handled by Freemont Street Experience.

“Las Vegas is a tourist destination known for its amazing variety of entertainment. It is therefore the ideal place for a futuristic, immersive and interactive attraction,” said Ernest Yale, president and CEO of Triotech. “Fear the Walking Dead Survival incorporates many of our technologies and is a first for us in terms of creativity and immersion, as well as a business model.”




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