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16 Sep 2014
Frozen coming to Disney World as new attraction
BY
Tom Anstey
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Frozen has quickly become one of the most popular Disney films of all time
photo: Disney
Winter is coming for Florida and so, rather appropriately, is a Frozen attraction, which is set to replace an ancient relic in the 1980s Maelstrom flume ride at Epcot in Walt Disney World. The area is expected to feature a selection of musical chimes and an array of characters from the Disney film. Thomas Staggs, Walt Disney Parks & Resorts chair, said on 12 September that construction had started on a Frozen attraction, although further details were not revealed.
Since its November 2013 movie release, Frozen has become a global phenomenon, becoming the highest-grossing animated film of all time and fifth-highest grossing film of all time, generating revenue of around US$1.3bn (€1bn, £803bn).
A Frozen attraction could be particularly appealing for Epcot from a business standpoint, with the park lacking newer ‘blockbuster’ rides in recent years, though some traditionalists might give the attraction a frosty reception with Maelstrom still attracting nostalgic fans to its bizarre boat ride.
Disney also announced new Frozen experiences across Walt Disney World, which include the transformation of Cinderella’s Castle into an “Ice Palace” every evening starting November, while Disney’s Hollywood Studios is getting an interactive singalong with real snow to delight guests.
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