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16 May 2013
Grand Resort Bad Ragaz launches long-stay lifestyle packages
BY
Tom Walker
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One of Europe's leading wellbeing and medical health spa destinations, Grand Resort Bad Ragaz in Switzerland, has developed a long-stay lifestyle concept with a minimum duration of three months. Lifestyle Living has been designed for guests who are looking to find out about and lead a healthier lifestyle - something which Grand Resort Bad Ragaz, with its wellbeing, medical and thermal spa offering, specialises in.
Guests will stay in one of the resort's 24 luxury 'home from home' Spa Loft suites and, with guidance from experts, be able to pick from a myriad of services - covering hospitality, culinary, thermal spa, complementary and medical elements - to create their own bespoke package.
The minimum stay will be three months starting at CHF 7,500 (US$7,720, 6,000 euro, £5,080) based on two people sharing.
The Spa Lofts themselves are geared towards wellbeing and have the resort's natural mineral water on tap, as well as spa pools and baths, saunas and a combined steamroom/shower.
Meanwhile, guests will also have unlimited access to all wellbeing facilities including the Tamina Therme, a natural water complex with mineral rich 36.5C waters; a sauna world which features the famous Swarovski crystal steamroom; two fitness centres; and daily exercise and relaxation courses. The package does not include meals, treatments or medical services.
"We already had long-term guests who were using the full hospitality infrastructure such as a daily laundry/clean and butler service based on a daily rate," explains Kathrin Boerger, the resort's director of marketing, sales & PR.
"But what we're now offering is much more flexible as we offer guests the chance to design their own long-stay with components that fulfill their needs.
"We introduced Lifestyle Living because of customer demand and because it fits in extremely well with our philosophy of helping customers to take care of themselves. And we can offer that - whether it's for those looking for a spa and wellness break or travelling on business, or those in need or rehabilitation or preventative medical care."
Grand Resort Bad Ragaz has already put together a team he region that are creating compellinto sell the package and measure interest from calls and website clicks. If there's demand, the next step will to be to combine two Spa Lofts to make bigger 125sq m (1,345sq ft) Spa Residence apartments for Lifestyle Living customers.
Situated in the foothills of the Alps in east Switzerland, Grand Resort Bad Ragaz features two hotels with 289 bedrooms and suites in total. In 2009, the resort completed a major CHF160m (US$165m, 128m euro, £108m) refurbishment.
Highlights of the overhaul included a new Spa Suites building with 56 bedrooms (24 of which will be used for Lifestyle Living); a 5,500sq m (592,015sq ft) spa, a revamped medical centre with 30 doctors on staff, and the renovation of Tamina Therme.
For more details on the Lifestyle Living concept, click here.
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