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15 May 2013
Andre Agassi's fitness concept enters Europe
BY
Tom Walker
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Andre Agassi with the CFI team
Eight time Grand Slam tennis champion Andre Agassi has teamed up with fitness trainer Gil Reyes to launch a new high-intensity weight training machine for the UK and Irish markets. Co-developed by the pair, the BILT by Agassi & Reyes equipment will be available throughout the UK and Ireland through Concept Fitness International (CFI), which has secured an exclusive distribution deal for the kit.
The centerpiece of the new range, the Change of Direction (COD) Machine received the prestigious 2013 FIBO Innovation Award for its design and safety.
The ergo-efficiency of the moving parts of the COD allows for a safe squat movement, as well as an intense, lateral exercise series, including side shuffles, lunges and single leg squats.
The construction of the machine provides for a safe direct line of movement, which protects the spine and back muscles and conforms to the natural angles of the body.
The BILT by Agassi & Reyes line consists of 12 machines, which are all modelled on the exact equipment Agassi used to train during his championship tennis career-and precision engineered to maximise productivity across any desired sport.
David Weir, Managing Director at Concept Fitness International, said: "We're excited to add the BILT by Agassi & Reyes to our product portfolio and deliver it direct to our customers.
"Since FIBO we've already received orders from a number of large health club operators as well as a selection of professional football and Rugby clubs and Universities across the country."
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