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15 Jan 2013
Strong Asian focus for Starwood's pipeline
BY
Aoife Dowling
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Asia remains a high priority market for hotel giant Starwood, accounting for one quarter of Starwood's existing hotel rooms and more than half of Starwood's 2013 pipeline. Almost two thirds of Starwood's new hotels in 2013 will open in fast-growing markets.
The group plans to continue to build on its presence in markets such as Asia Pacific, Latin America and Europe.
The Sheraton brand remains a leader in China with 57 hotels now operating and another nine expected in 2013.
Starwood plans to further strengthen its luxury portfolio, which currently stands at more than 150 properties, with 30 planned openings under the St. Regis, Luxury Collection and W Hotels brands.
New openings in its luxury brands include The Castle Hotel, Dalian, China, Vana Belle, Koh Samui, Thailand and W Hotel, China.
The group also plans to open its first property in Tajikistan, while also expanding further in markets such as Peru, Brazil, Mexico, Panama, Malaysia, Singapore, Thailand, and Vietnam.
This year will see the opening of The St. Regis Abu Dhabi and the re-openings of two Luxury Collection properties, the Gritti Palace and Prince de Galles, following multi-million dollar restorations.
Meanwhile, the Westin brand will also continue to expand and is set to open its 200th hotel this year.
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