Vivafit has opened its first club in the Americas with the launch of its inaugural club in Uruguay.

Located in downtown Montevideo, the club is overseen by master franchisee Ulises Fontanini. The master agreement foresees the opening of 20 Vivafit clubs in Uruguay over the next three years, and includes the right of refusal and the right to sell franchises in Argentina, Chile and the southern states of Brazil.

Negotiations are now underway for more openings in Montevideo and Buenos Aires, Argentina.

In addition to its market-leading position in Portugal, Vivafit already has clubs in Singapore, India and Spain, with the first club in Cyprus also under construction.

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