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| Product news |
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22 Sep 2021
Now is the time to create an omnichannel fitness experience for your members
Supplier: Freemotion Fitness
More Freemotion Fitness details
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Autumn is a time for planning, budgeting and renewal. It marks a time when routines return and goals are set for the rest of the year. Vows for healthy habits are made and physical and mental health becomes a major focus as work and schools restart.
It’s an important time for businesses too, especially in the health and fitness sector. While January is traditionally THE month for new customers and setting a platform for the rest of the year, we ignore the opportunities of this time of the year at our peril. Particularly in a world – and industry – which has been transformed by the pandemic.
Here’s the thing, September to November is a time of year when outdoor exercise is still possible, no matter where you are in the world. Clubs that can offer members the option to work out whenever and wherever they want – including outside the club – can have a distinct advantage when it comes to retaining them for the long term. Engage people and make exercise a comfortable, convenient part of their life and they are more likely to stay.
That is why iFIT is ahead of the game. It is the only true omnichannel solution that can offer workouts in the club, at home and on the go. The iFIT platform – and its library of 17,000+ on-demand workouts and live streams – is available in the gym via the Freemotion 22 SERIES cardio line, at home via NordicTrack and ProForm equipment and on the go via the iFIT app.
“iFIT allows clubs to have multiple touchpoints with members whether they are training in or out of the club,” said Tony Ali, country manager at Freemotion.
“The pandemic has changed the world and the fitness experience – the club of today (and tomorrow) is one without walls.”
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Salary: £46,464 - £49,497pa + excellent benefits package
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Company: Warrington Borough Council
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