Mini Melts UK Ltd: Changing the shape of ice cream

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26 Feb 2009

Changing the shape of ice cream

Supplier: Mini Melts UK Ltd
More Mini Melts UK Ltd details

New to the UK, the Mini Melts ice cream concept has taken a familiar dessert and effectively redesigned it.

The product is shaped like miniature balls of ice cream and - having originally launched in 1997 with factories in South Korea and the Philippines and now produced by 10 factories across the world serving more than 20 countries - is now in the process of being introduced throughout Great Britain and Europe.

The company aims to achieve this via a programme of placing vending machines and Mini Melts retail equipment within certain targeted high customer footfall locations.

The manufacturing process is different as well. Mini Melts is made using cryogenics, a method using liquid nitrogen which the company says 'locks in' the flavour by instantly freezing the product to below -187C/-304F.

Mini Melts comes in two versions - a low fat option and one with a butter-fat content of between 10 and 14 per cent - and in addition to being eaten on their own can be used as part of an ice cream float, with a soft drink such as cola or lemonade, or combined with desserts.

The higher fat option requires special storage freezers, whilst the low fat version can be kept in ordinary freezers.

A wide variety of colours and flavours is available, ranging from vanilla, strawberry and chocolate through to mango, blueberry and bubblegum.

The company also points out that a major benefit of manufacturing in the local market is that it can easily develop flavours to fit that market - green tea for the Far East for instance!

Supplier: Mini Melts UK Ltd
Bingham Nottinghamshire UK
Mini Melts UK Ltd is a premium ice cream manufacturing and franchise company.

Web: www.minimelts.com
More Mini Melts UK Ltd details

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