What is Elevate?
Elevate is the UK trade show dedicated to physical activity, fitness, and sports therapy.

Over the course of two days, more than 7,000 decision-makers representing gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practices convene with over 200 suppliers.

These suppliers showcase thousands of product innovations crafted to “elevate” the nation’s physical activity levels.

The event promises not only access to a vast array of cutting-edge products but also unparalleled networking opportunities and invaluable insights from over 200 expert speakers. This extraordinary event is made possible through the generous support of over 50 industry associations, media partners and NGOs.

The programme
For 2024, four key theatres return with refreshed identities and Elevate’s commitment to providing free education remains constant, maintaining Elevate as the most inclusive platform in the sector.

Debate
Formerly the Thought Leaders Conference, the newly-named Debate stage will be the hub for tackling the industry’s most pressing topics.

It will kick off with EuropeActive chair David Stalker, UKActive CEO, Huw Edwards and CIMSPA CEO, Tara Dillon asking if the picture of physical activity has changed.

This conference will host discussions on women in sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, as well as looking at both mental health and sustainability.

Generate
Previously known as The Business of Physical Activity, Generate will focus on the business of fitness, including retention strategies, AI integration, social media best practice, technology utilisation, staff recruitment and upskilling, how to use data and modernising facilities.

Collaborate
Formerly Activating the Nation, Collaborate will emphasise community engagement and health promotion. Topics will include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions and mental health advocacy.

Accelerate
Previously Future Performance and Wellbeing, Accelerate will zoom in on optimising personal performance and wellbeing, exploring long-term behaviour change, sleep optimisation, menopause management, adaptogens, biomechanics, injury recovery, resilience and mindset development.

External Content 
In addition to our four Elevate-created theatres, we have a number of commercially-sponsored standalone theatres that are free to attend.

• Kidztivity will share engaging content to support children and young people in being active.

• Active Aquatics – presented by RLSS, Swim England and STA – will dive into aquatic fitness.

• Third Space will return with bespoke training for PTs and PT businesses.

• Heart Centred Business will help businesses increase revenues and smart marketing.

• Technogym will showcase the latest wellbeing trends.

• Quoox education will allow attendees to explore its software and solutions and join discussions on client challenges.

The Include Summit 
New for 2024 Elevate is proud to announce a strategic partnership with the Include Summit, a conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

“By bringing a flavour of our content to Elevate, we hope to offer EDI awareness to attendees and to encourage them to come and join us at the Include Summit later this year in London,” says Include Summit co-founder, Gurmej Pawar.

Through this collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings.

• Click here to view HCM's A-Z list of exhibitors