The latest World Happiness Report shows that Finland is the ‘happiest’ country for the seventh year running, while the US has fallen out of the top 20 for the first time since the report was initially published in 2012. Fresh insights across different ages and generations also show that young people in the West are becoming unhappier.
The report, based on 140 nations, offers insights into the wellbeing of populations, societal trends and consumer preferences. It serves as a compass for spas as they create environments that nurture happiness and contentment.
At the same time, it also validates everything spas stand for. This issue of Spa Business is packed full of myriad examples that feed into happiness, such as Joali Being, a Maldivian island dedicated to transformative wellness (p60) and the debut of Janu, Aman’s sister brand which celebrates “genuine human interaction” (p12). Yet perhaps the most profound, in a world grappling with escalating stressors, is the Sauna Aid initiative which is bringing respite to war-torn Ukraine (p24).
Happiness is also increasingly grabbing the attention of policymakers worldwide. On p30, we take a deep dive into the plans for a ‘mindfulness city’ that have been revealed by the King of Bhutan. The development, nearly as big as Hong Kong, is underpinned by the country’s deep-rooted spirituality and its Gross National Happiness index – a measure indicating the wellness of its people that guides the government.
Most recently, the inaugural World Wellbeing Policy Forum – part of the World Happiness Summit – was held in the UK (see www.spabusiness.com/wwpf). Based on the belief that “wellbeing progress should be the main objective of societies”, the event saw international leaders explore the role that government, business, politics and education have to play in improving global wellness.
Coincidentally, both the happiness report and forum are backed by the United Nations, which champions happiness and believes it to be a “fundamental human goal”.
Such high-level recognition – and action – in the pursuit of happiness can only be a good thing for our industry. By aligning services with this in mind, stakeholders can position themselves as indispensable contributors to individual and societal wellbeing.
