photo: InBody UK
What impact does health assessment have on members?
It means results can be understood before the benefits are seen or felt externally, and can be the visual motivation that provides the voice saying “keep going, it’s working”. That can be the simple driver many members need to continue to commit.
Being able to accurately measure body composition and frequently track progress is one of the best ways to see firsthand how the work people are doing in the gym is positively impacting their body. It also allows those with more specific goals to tailor and change their training and choices, as their body composition changes.
Scans are encouraged every four weeks, so the excitement and focus that was felt on joining can be rekindled at every scan. Investing in a body composition solution provides the correct starting point for the members, the motivation for them to keep going and the proof that they’re improving at a healthy level. If implemented correctly, this can be the biggest retention tool an operator can have.
In an internal survey of 80 of our customers, 90 per cent agreed that InBody keeps their members motivated and directly impacts retention. Eighty seven per cent of these customers were also using InBody for their onboarding.
What advice do you have for operators?
Health assessments can be sensitive and difficult for some people to face. We’d recommend thinking about the location and setting they’re going to use, as well as the education and support members will need. Being clear with members on the type of scan that’s being conducted and how it works in practice is also important.
We advise picking relevant products and services that work together to create a customer journey. They’ll need to deliver something that’s easy to understand for everyone and doesn’t exclude users who get confused by data.
Also, don’t forget to find out what support is available from the team you purchased from.
What’s new at InBody?
The InBody 970 is the first to utilise 3MHz frequency and fingerprint recognition and provides an incredibly in-depth analysis with seven different result sheets.
The design has been created to suit and reach many more people, making it suitable for everyone from young children and athletes to the extremely overweight.
With aims to continuously develop the product range, we’ve added two new composition devices to our portfolio. We also have several new devices launching soon – more wearables, medical home products and a new strength testing line
The initial excitement of joining a gym can be rekindled at every scan