There’s now more digital fitness content available than ever before, and a myriad of different apps are available at the tap of a screen.
Retention comes with trust and results. We promise personal development beyond physical transformation. For some, we are a lifestyle, a discipline or even a sport. For others, Freeletics is a philosophy on how to navigate the world. And for all those who believe in us, Freeletics is a community of like-minded athletes.
We listen very closely to the needs of our users and we continuously adapt user feedback into our app. By implementing new features and offering ongoing, helpful content, we are able to support our community of users throughout their fitness journey.
To grow and expand, we need to truly know our audience down to a personal level. What are they looking for? What support do they need? Which triggers or tone of voice will help them to take the steps necessary to move forwards towards their goal?
To learn about this we not only analyse anonymised data from our millions of users, but also run surveys to better understand their needs. We also run all kinds of testing in the app, which assures we offer exactly what our users demand. In this industry, being able to adapt and change perspectives to continuously fit your audience is a huge asset.