Physical Company has expanded its offering of mind and body equipment to include Pilates reformer equipment from Canadian brand Merrithew.

Suitable for boutique facilities, as well as in-club Pilates studios, the reformer range offers a wide range of motion and programming possibilities, as well as signature innovations that enables users to have greater fluidity and control over their movements during classes.

“Extending our distribution rights to include Merrithew reformers means we’re able to offer a full mind body studio solution, from flooring to large Pilates equipment, supported by a full range of accessories,” says John Halls, MD of Physical Company.

Lindsay Merrithew, president and CEO of Merrithew, says: “The UK is a key market for us. Extending our partnership with Physical Company will create more opportunities to make our pilates and fitness equipment more accessible to leisure operators, studio owners, sports clubs and individual fitness professionals.”

The reformer ranges are suitable for professional and at-home use, as well as for rehabilitation purposes, with prices starting from £2,300.

fitness-kit.net keyword: PHYSICAL COMPANY

PhD Nutrition has announced a new partnership with David Lloyd Leisure, that will see the company become the official sports nutrition partner for the health club operator.

As a brand partner, the company will supply its range of performance and active nutrition products, which include protein powders, bars, drinks and other high-protein snacks, to all UK properties in the David Lloyd Leisure portfolio.

“We’re delighted to have been chosen as the sports nutrition partner for such a prestigious and iconic UK health and fitness operator,” said PhD Nutrition CEO and founder, Jason Rickaby.

“PhD Nutrition offers a added-value benefit for David Lloyd Leisure’s members and we’re committed to ensuring every one has access to the nutrition they need to help them achieve their active lifestyle goals,” he added.

fitness-kit.net keyword: PHD NUTRITION

Technogym has expanded its Skill range of cardiovascular equipment with the launch of the SkillBike.

Designed for performance and athletic training, the SkillBike features real gear shift technology, via a patent that allows users to experience the dynamics of hill riding, simply by shifting gears.

The design simulates the feel of an outdoor bike, with an ergonomically designed frame and handlebar that can accomodate different riding styles and positions.

Other features include a road-effect system that’s designed to replicate the feeling of outdoor riding, and multidrive technology which enables riders to switch between training modes.

The bike also includes a number of integrated training programmes that can be tailored to the user’s needs and fitness goals.

In addition, the SkillBike has an interactive interface that offers users feedback and enables them to track performance.

“The SkillBike is a versatile product, boasting a host of innovative and engaging features to deliver a great training experience,” says Steve Barton, MD at Technogym.

fitness-kit.net keyword: TECHNOGYM

Precor has partnered with VO2 Media to create RunTV, a new streaming service for the company’s P82 and P62 consoles which are used on its cv equipment.

Designed to provide special exercise experiences for users of all abilities, RunTV offers a range of short, immersive films, set in extreme environments and iconic locations, to inspire exercisers.

Compatible consoles automatically sync to the video and adjusts to the resistance and incline to make the experience as real-to-life as possible, while actual video footage immerses and motivates users.

Kevin Hewitt, president of VO2 Media, says: “We wanted people to feel they can escape the gym and RunTV was born to deliver on this, with a mission to upgrade the gym experience.

“With its range of rich, curated and immersive multimedia programming, it will keep exercisers engaged, motivated and coming back for more,” he concluded.

Jeff Bartee, principal product manager at Precor, comments: “Precor continually strives to improve the exerciser experience, offering choice and personalisation. RunTV will bring the exerciser experience on Precor cardio equipment to life.”

fitness-kit.net keyword: PRECOR