What is your business model?
We manufacture and sell 4D cinema and simulation attractions to clients worldwide. While the majority are sold outright, in some instances, we carry out a profit share scheme. In this arrangement, we typically supply the equipment and the venue supplies the location, utilities and operating staff. We then share the revenues on a 50/50 basis.

How do you choose the product?
Many factors are taken into account when selecting the right product, including the type of venue, the visitor demographic and the subject matter. Then we tailor our offer to reflect the customers’ requirements. Operators can choose our 4D cinemas for a family experience or our Stargazer and Cobra motion theatres for a thrill seeking attraction for teenagers and adults. We can supply attractions for as few as 16 riders or up to several hundred. 
As well as having a wide product range and film library, we’re also able to custom design and build attractions, such as The Little Prince, which we created for Futuroscope in France.

How do you work with the client?
We’re a turnkey supplier so, as part of the sale process, we supply the client with technical drawings and information to enable them to prepare the room or building that the equipment’s going into. This includes floor loading details, power requirements and locations. Once the room is prepared to our specifications, we do the rest.

Once the installation has been carried out, we give full operator training before the attraction opens. Following this, we provide ongoing after sales service support, with a team of dedicated service technicians. Many venues change their 3D films annually, so we install the film and program their attraction with new movements and effects.

We’re happy to make further changes to our projects following the initial installation, which could mean a new film, additional effects or even changes to the programming.

What’s your latest product?
We’ve just finalised a new product called an Immersive Tunnel. Seating 30, 60 or 90 people, it’s a simulation attraction with 3D film content on three sides of each rider. The first will be installed at a new major theme park in Europe later this year, with orders being taken for other attractions worldwide.

What is your business model?
The Juice was formed to distribute high quality films for 4D attractions and rides in theme parks, cruise liners, museums and FECs around the world.

Our main aim, as well as ensuring attention to detail, is understanding our clients’ needs and requirements and satisfying these needs with films that are suitable for the venue, the client and their audience. Choosing films can be very time consuming. By working together and understanding our clients’ needs, we try to make that process run smoothly.

How do you adapt products?
We can customise the beginning or ending of the films from our existing library, if the client wants it be personalised to their venue. Clients license the film for a specific period and can change the film at agreed times during the term. We can intersperse with seasonal films to ensure they’re maximising their return on investment.

As we’ve developed as a company, we’ve set up our own production facilities, which helps when clients want something specific. For example, we’re currently making a film for Metropolis, which is supplying a major 3D attraction in partnership with the National Rail Museum in the UK. The attraction commemorates the 75th anniversary of the Mallard becoming the fastest steam locomotive in the world and will be launched in the summer.

What’s your latest product?
New for this year is the launch of an encryption system. This will remove the need for operators to have to invest in expensive hardware. Instead, the end user downloads the virtual disc and enters the license key to activate it. 

For our studio partners, this means that their films will be absolutely secure. It also opens up a wider marketplace for distribution and enables more choice to companies that have invested in 4D theatres, but are denied film choices because of the fear of security.

We’re also working with a couple of hardware companies, as their media partners, as well as working on some new branded titles.