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Leisure Management - Amenities - part two
Product focus
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| Amenities - part two
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Amenities can generate up to 20 per cent of revenue for a spa product business. We find out more about these valuable extras
Kate Corney, The Leisure Media Company
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Amenities can generate up to 20 per cent of revenue for a spa product business. Goodluz/shutterstock.com
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SOTHYS
Why amenities? Sothys was originally asked to supply amenities by clients 10 years ago. The range provides hotel guests with the opportunity to experience and discover what Sothys has to offer, especially those who are unfamiliar with the brand.
The range: Sothys provides amenities for facial skincare – anti-ageing cleansing milks, toning lotions, hydrating creams and serums; and the body –soaps, lotions, shower creams, scrubs and hair shampoo and conditioner. The packaging and formulations are consistent with its spa products and operators are offered a bespoke package depending on their requirements.
Clients: Currently Sothys supplies amenities to hotels and cruise ships, including French cruise company Compagnie du Ponant’s L’Austral and Boreal ships, and the Helianthal thalassotherapy centre on France’s Basque coast.
Requirements: Sothys requires a minimum order of 1,000 units of each agreed product due to the nature of the manufacturing process.
Plans for expansion? Sothys is in discussion with a major airline regarding amenity development.
Spa-kit.net keyword: Sothys
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AROMATHERAPY ASSOCIATES
The range: Aromatherapy Associates launched its amenities range in 2004 due to popular demand. The range is offered in hotel bedrooms and full size washroom amenities are used in communal areas in spas, hotels, clubs and pools. It consists of two shower gels, a soap, body lotion, shampoo and conditioner and the products were chosen based on popularity. In a simple, but effective touch, Aromatherapy Associates has included two essential oil shower gels so guests can decide on either a pick-me-up Revive scent for the morning or a Relax fragrance for the evening. The presentation reflects the Aromatherapy Associates brand and identity and the oils are blended in-house to ensure the same consistency and standard as its professional spa line.
Traditional necessities, such as a shower cap; sewing kit; vanity pack; and a dental kit are also provided for hotel guests.
Requirements: Aromatherapy Associates mainly supplies five-star and boutique hotels. It partners with hotels that reflect its vision, standard and philosophy and doesn’t require a set number of bedrooms.
Why amenities? It creates brand awareness and introduces potential customers to the range, which they otherwise may never have tried. Using a professional spa amenity range also provides gravitas to the hotel as professional therapists are happy to use and endorse the products.
Spa-kit.net keywords: Aromatherapy Associates
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SODASHI
Effectivity: The prestigious Four Seasons George V Hotel, Paris uses Sodashi amenities in its bedrooms (pictured) to help raise the awareness of the products in its spa and to highlight the chemical-free benefits that makes Sodashi stand out.
The range: Sodashi’s single-use bedroom amenities line, which launched in 2011, includes shampoo, conditioner, body wash and body lotion. The packaging complements Sodashi’s spa retail range. There’s also a bulk-use amenities range, introduced in 2010, that is used in the spa and gym bathrooms and changing rooms. These comprise shampoo, conditioner, body wash, body lotion, cleansers and face moisturisers for both men and women.
In addition, Sodashi provides Travel Skin Care Kits and a Jet Lag Recovery Kit for retail in the spa shop.
Why amenities? The range allows Four Seasons George V to offer its guests a chemical-free package – an approach that hotels are increasingly interested in says Sodashi.
Clients: Sodashi also supplies amenities to Four Seasons Kuda Huraa in the Maldives; the Injidup Spa & Retreat, Australia; The Siam Hotel, Bangkok; and Cabarita Ocean Retreat, Australia.
Spa-kit.net keyword: Sodashi
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AW LAKE
Effectivity: Custom-formulated amenities generate about 20 per cent of overall product business revenues for AW Lake. It’s been found that bedroom and locker room spa amenities often encourage guests to enquire about the products and visit spas to buy them and once back home it’s not unusual for guests to email and ask about buying even more items.
The range: The custom-formulated amenities by AW Lake are offered in hotel spas, locker rooms, villas and suites. On top of this, AW Lake has recently developed its own range of amenities called Pure Skin and Body (pictured) to combine nature and science for performance. The range includes Tea and Aloe Clarifying Shampoo; Hemp and Wheat Root Lift Conditioner; Sage and Kelp Invigorating Body Wash; Soy and Ivy Hydration Boost Body Lotion and Deep Quench Hydrating Gel. Vanity trays, containers, kits and accessories are also offered.
Locker room amenities include a botanical based hairspray, deodorant, shaving gel, shaving balm, hair gel, mouthwash, and body powder. While a new Travel Amenity Kit is for hotels to supply to their guests
The amenities are made with the same formulations as AW Lake’s spa products. Airless, PET grade bottles are used for all Pure Skin products to minimise contamination and oxidation.
Clients: Over the past 12 years, AW Lake has been custom-blending amenities for high-end hotels and spas – for groups such as Four Seasons; Amanresorts; Starwood Ritz-Carlton; One&Only; and Capella – across 30 countries.
Requirements: AW Lake looks for hotel partners
committed to quality, safety and efficacy.
Spa-kit.net keywords: AW Lake
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Biossentials
The range: As with Biossentials spa products, its aromatherapy amenities Lavender Collection has been created to contain natural plant ingredients and 100 per cent natural essential oils. Featuring lavender with bergamot and cedarwood, the collection – that’s offered in hotel bedrooms and in dispensers across facilities – consists of a shower and bath gel, a shampoo, a conditioner, a moisturising lotion, a soap, a body oil and bath salts.
Why amenities? Biossentials got into amenities in 2007 when it created a custom-blended aromatherapy range with specialised packaging for a hotel in Malaysia that stocked its spa products. It has since gone on to produce ranges for small organisations requiring low batch numbers.
Spa-kit.net keyword: Biossentials
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Comfort Zone
Effectivity: Comfort Zone says its amenities attracts about 20 per cent more customers to a spa.
The range: The line can be personalised with a hotel’s name and features soap, shower gel, shampoo, conditioner, body lotion and accessories including vanity set and bath salts. The products come in mini or bulk sizes for distribution anywhere.
Clients: Westin hotels in, Italy; Les Barmes De L’ours Hotel, France; Ceres Hotel Betriebsgesellschaft, Germany. As well as hotels, Comfort Zone supplies amenities to gyms, cruise lines and airlines.
Why amenities? The range was launched a few years ago to help with brand awareness and to answer demands from hotels with a Comfort Zone spa.
Spa-kit.net keyword: Comfort Zone
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ESPA
The range: ESPA amenities include Awakening Shampoo, Nourishing Conditioner, Revitalising Body Wash and Body Lotion and a Refreshing Cleansing Bar. Other spa products can be adapted for gifts. The formula used in ESPA amenities is 99 per cent natural and free from parabens, silicones, synthetic fragrances and skin-irritating ingredients such as SLS and SLES. The packaging is compact but stylish in design.
Clients: Corinthia Hotel, London, where the ESPA amenities range was launched in July 2011; and the world class Resorts World Sentosa, Singapore.
Requirements: Amenities are currently only supplied to spas and salons which offer ESPA treatments and retail within the spa.
Why amenities? The amenities, which can also be bought as retail items in a spa or hotel, enhance the client’s awareness of ESPA’s treatment and product offering.
Plans for expansion? To rollout out amenities to five-star hotels globally, particularly for those with spas.
Spa-kit.net keyword: ESPA
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Pinks Boutique
The range: Launched in 2010, Pinks Boutique amenities line features two body washes (lemongrass and mandarin) for detox and – more recently revealed – a rose geranium body wash for relaxing, a lemongrass body lotion and an organic hand wash and hand lotion. Amenity trays, tissue boxes, cotton wool and bud boxes (pictured) and mitts are also available. The amenities use the same packaging and formulation as Pinks Boutique’s professional range and are available in communal bathrooms and changing rooms.
Clients: Aman Spa at the Connaught Hotel, London; Imagine Spas at Blofield Heath, Norfolk; Heathrow Airport Terminal 5; and Orton Hall, Peterborough; and Quy Mill, Cambridge.
Requirements: Pinks Boutique looks for partners that value having an amenity that’s be certified as organic by the Soil Association.
Plans for expansion? This March, Pinks is launching four new looks for its amenities including ranges in black, white and grey veneer, as well as bamboo effect. All have trays, amenity boxes, tissue boxes and a waste bin. A luxury box of turndown gifts is also currently in development.
Spa-kit.net keywords: Pinks boutique
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| Originally published in Spa Business 2013 issue 1
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