In a more forgiving economic climate, achieving a ‘high level of mediocrity’ (once the stated strategic aim of one of our leading hospitality operators) might well have been enough to get you by. In today’s demanding and economically constrained world, only the very best will do. Success in the hospitality and leisure business today demands ever more of the operator. Integrity and top class performance in every aspect is demanded.
Britain – World Focus for Foodies?
Over the past 20 years or so, Britain has undergone a revolution in restaurant provision. The British cooking scene has created a host of superstar chefs whose opinions, publications and enterprises have flourished and waned with all the usual rhythm of reality. Those who have continually improved and perfected their food offering have largely remained and prospered. Those who have been distracted from their purpose by the heady trappings of media success and celebrity have in many cases disappeared.
It was ever thus. No matter how much hype, innovation and sheer chutzpah is invested in new ways of delivering pleasure on a plate, at the end of the day, it does comes down to the three Cs: Cooking, Consistency and Commitment to quality.
France still cares deeply for food
Long before the rise of modern British cooking, France was famous for food. From the days of Elizabeth David onwards, we Brits have wondered at the quality, range and diversity of the products of the French kitchen. Sadly, France has suffered as much as (or even more than) we have from the fast food invasion and, to an extent, the growth of the workaholic society (“lunch is for wimps!” becoming the battle cry). However, in la France Profonde good cooking is still the order of the day in domestic kitchens and in the regional restaurants.
It is arguable that the French haute cuisine truly has a simpler beat at its heart. That great heart is Gascon.
Gascony has long delivered a robust celebration of good food, well cooked and lovingly presented. Of course, it is a region richly blessed in natural resources. From the duck, geese and foie gras culture of Les Landes right through to the foothills of the Pyrenees, you will find foodie perfection. With truffles to search for and acorns and beechmast to munch, the forests are a paradise for pigs. The restaurants offer perfection on a plate for pork lovers and the resources of the sea and rivers are no less rich and no less well used. In Gascony lunch is not for wimps but is a proper punctuation in each day for those who understand the art of living well.
Gascony is the country of bucolic pleasures and Boccaccian gusto. The land of d’Artagnan also throws up sophisticated and intelligent cooking and gastronomy like that temple of Sybaritic sense that is Michel Guerard’s Pres d’Eugenie. Nowhere is the balance between robust ingredients perfectly prepared and finesse more exquisitely explored than in his cuisine minceur. Eating well and living well do not have to be alternatives, they can be good companions.
Throughout France, restaurateurs and hoteliers follow the Gascon tradition and find it a robust route to success with the demanding diners of today.
Great British Gascons
Interestingly, we have two superb practitioners in this country of this passion for perfect regional seasonal produce perfectly presented – Germain Marquis, owner of Le Clos du Marquis in Hampshire, and Pascal Aussignac, owner of Club Gascon in London. While they couldn’t be more different in their approach in terms of style of cooking and dining appeal, at their heart Marquis and Aussignac are both fully Gascon with a respect for the ingredients that shines through their entirely different styles. One is robustly and resolutely rooted in the country, the other is as achingly metro-sophisticated as it is possible to be.
Each is achieving considerable success in these challenging times. Each appears to have the rigour and focus on quality and consistency that will stand the tests of time very effectively. Perhaps most importantly of all each is always full with happy diners. Success on a plate!
I don’t know whether Marquis and Aussignac know each other or whether there is some secret league of Gascons who plot to deliver ever better hospitality. If there is, I hope one day I get invited to one of their meetings. Dissimilar in so many respects, both Clos du Marquis and Club Gascon have one wonderful thing in common – they’re always full with happy people. Surely that is the essence of success.
Keep it simple, do it well, release your inner Gascon.